The States’ Top Advertising And Public Relations Firms Donate Services In Effort To Contain The Spread Of COVID-19 Backed By $3 Million From The Governor’s Office For Placement
PHOENIX — Governor Doug Ducey today announced a statewide campaign developed in partnership with Arizona advertising and public relations firms to promote the use of masks and other important precautions to contain the spread of COVID-19. This first-of-its-kind collaboration will feature creative concepts in English and Spanish developed by Arizona’s leaders in advertising supported by $3 million from the Governor’s Office for distribution across media platforms statewide.
“Arizonans can help contain the spread of COVID-19 by taking the precautions we know work, like wearing a mask and practicing physical distancing,” said Governor Ducey. “Our purpose is to get this message out to all Arizonans. We are proud to come together with our partners in the private sector to stress the importance of these practices as we continue to fight COVID-19.”
The campaign features a variety of creative concepts developed by the agencies in partnership with the Governor’s office, including concepts from: Highnoon, LaneTerralever, LAVIDGE, RIESTER, R&R Partners, OH Partners, Off Madison Ave and communications support from Urias Communications and HMA Public Relations.
The content developed as part of the collaboration will run across media platforms for an initial eight week period, with new concepts being released over the course of the campaign. Samples of creative content from each campaign will be featured on ArizonaTogether.org/Mask-Up as they are released. https://arizonatogether.org/Mask-Up
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