Marketing on a Budget

No matter the size or stage of your business, you can never undervalue the importance of having an effective Marketing Strategy in place. It doesn’t matter what you have to spend, in this day and age every business should have some skin in the marketing game. First, you’ve got to know who you are marketing to – i.e.: who is your Target Market? Engaging in a quick Market Analysis will help you narrow who you should be getting your message to, and be sure you have EXCELLENT content being distributed. Quality over quantity with your content; it costs you time and effort, but no cash off your bottom line! If you aren’t maximizing your Social Media presence then you are missing a big and easy boat, get socially active and utilize tools like Canva.com to create perfectly formatted infographics for each platform. Don’t underestimate the power of Guerilla Marketing tactics, these vary greatly, but there are countless examples of their effectiveness. One of the most overlooked areas is getting your business awarded with some sort of recognition, don’t hesitate to nominate yourself or get your network to for you. Showcasing you are “the best of” whatever gives you advertisement through the award givers networks, and also gives your business increased credibility compared to your competitors. In the end, when marketing on a budget, it comes down to creativity and resourcefulness, so what are you waiting for, get out and connect with future clients today!

Contact Prestamos find out how we can help you strategize and/or finance your ideas in different business areas from marketing to finances.

Prestamos CDFI, LLC
General: 1.855.849.2752
Tucson: 520.447.8001
prestamosloans@cplc.org
www.prestamosloans.com